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iGB Live! record high level of enquiries targeting Amsterdam in September

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iGB Live! and iGB Affiliate portfolio director Naomi Barton has reported the volume of direct and indirect enquiries for September's iGB Live! "went through the roof" over the last ten days.

The unprecedented surge of interest follows last week's announcement confirming the postponement of the summer editions of the joint ICE London and iGB Affiliate London shows, which will now take place in February 2022.

Barton explained that iGB Live! , iGB Affiliate Amsterdam and UtlandskaCasino ( have always been popular in the industry. The latest event, held from 16 to 19 July 2019, received a satisfaction rating of 38, which she said placed the show "in the premier league of B2B events".


"The level of interest as measured by traffic on and, more importantly, by the number of enquiries being sent directly to the sales team, underlines the strategic importance of iGB Live!" said Barton.

"Our event will be the first personal show in 2021 for our industry, and it has all the necessary credentials to kick-start the return to normal or redefine what is normal and its implications for consumers and the industry."

She said the requests came from a variety of stakeholders, including those usually more closely associated with ICE London.

According to Barton, this highlights the industry-wide desire to enter the market in 2021 and the growing desire of the land-based sector to explore opportunities to diversify its offerings by going online.

As a result, Clarion Gaming is looking to add new features, new content and new functions to meet the needs of the market.

In addition, iGB Live! 2021 will be held to the highest security standards.

"The safety and security of iGB Live! and the iGB partner community is high on our agenda, and RAI owners have implemented the best Covid protocols and cleaning standards to ensure visitor safety, as has the Mayor and City of Amsterdam," said Barton.

"I would love to hear from any of our stakeholders who would like to contribute to this and help shape the look, feel and content of what will be the most important event of 2021," she added. 

During 2021, Clarion Gaming will also implement a series of digital engagement initiatives, providing its audience with the latest insights and market analysis across multiple channels.

One focus of this digital strategy will be ICE Connect, an invitation-only executive summit programme. It will use algorithms to scientifically match qualified senior executives with both buying power and immediate requirements with the leading solution providers in the industry.

ICE Connect will run from 21 to 25 June, mainly in Europe, and then in North America from 28 June to 2 July. This schedule will be repeated in the autumn.

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